About FiST Chat 25: 3D Is Dead

3D is the latest technology pushed by Hollywood to get more people to the cinemas while charging a premium and making more profits. However, with 3D audiences on the wane, is it here to stay or a fad that is running out of steam? Steve and Ben discuss the impact of 3D on Hollywood and the reasons why audiences seem to be turning off the format despite Hollywood's best marketing efforts to get the audience in to 3D